#1 Choose your keywords wisely:

Quite often marketers like to sit down and start writing about a desired topic, but they often make the critical mistake of skipping tactics such as SEO Keyword Research. By doing so you will be able to get some insights as to what users are searching for (related to your business) as thus tailor your content accordingly. There are a number of Keyword Planning Tools one of which is Google Keyword Planner and it’s FREE! You can also try a bit more advanced SEO tools like Ahrefs, SEMrush or you could also look at hiring an experienced SEO Company Dubai to help you implement a strategy.

#2 SEO friendly & optimised content:

For a typical blog post or article, the length should be a minimum of 300 -500 words. You will need to provide useful and informative content to your readers because it helps to determine their search intent. In content quality is more important than quantity. Below are a few key points for optimised your content:

  • META TITLE:
    The Meta Title HTML element specifies the title of the web page as well as the title tags which are displayed on search engine result pages i.e. (SERPs). Google typically displays the first 50-60 character-based title tags in search engines.
  • Meta Description:
    This is an HTML attribute which provides a summary of a web page in search engine result pages i.e. (SERPs) – typically a wise length is around 160-characters. Be creative here as this can highly influence the user click-through rate.
  • SEO Friendly URLs:

    In SEO, URLs are one of the most important elements to achieving good results. Below is an example for developing SEO Friendly URLs:

    Optimised: http://example.com/blog/url-optimisation-tips

    Not optimised: http://example.com/blog/url_optimisation_tips

  • Optimise Images:
    Optimise your website images by providing relevant ALT tags in every image. Pick images wisely as they are essential to making your content look more appealing and can help increase shareability.

#3 Pay attention to interlinking:

Internal linking usually helps search engines to understand the relevance of your content which helps your users to spend more time on your web page or site.

#4 Writing catchy titles:

We recommend writing up your blog or web page title in under 60 characters. It’s also important to use your targeted keyword at the beginning of the title, which helps to increase your chances of ranking higher in search engine result pages i.e. (SERPs).


#5 Focus on readability:

When developing quality content, it’s important to stay focused on the readability of content as you want to ensure that the audience in engaged so they can stay on the website longer. This will also help to decrease your bounce rate. Readability attributes are based on:

  • Organisation
  • Logic
  • Simplicity
  • Clarity

#6 Optimise for mobile:

A big emphasis is now being placed on the mobile experience from Google and other SERPs. A better mobile experience can help you to achieve a better ranking for your website in search engine result pages i.e. (SERPs). This Ultimate Guide for Mobile-Optimised Sites gives you a better way to showcase your web page in mobile from an SEO perspective.

#7 Improve page speed:

Improving your page speed can help your website and content display faster. Try and keep the load time below 3 to 4 seconds.

“Who wants to sit around and start waiting for your website to load?”

Use Gzip an application software for the file compression it helps you to reduce the size of files that are larger than 150 bytes and can help to Minify HTML, CSS, and JavaScript files.

Want to know more about how SEO can help your business? Get in touch with one of our experts today!

 

Author
Muhammad Nabeel,
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